How to Learn Digital Marketing for Free?

Aishwarya Yadav 19th June 2024

14 Affordable Ways to Learn Digital Marketing in 2024

Digital Marketing is a hot choice in 2024. Anyone can pursue a career in this course for skill enhancement. Often known as Online Marketing, this course trains you in invaluable skills like Display Ads, Search Engine Marketing, Social Media posts, paid Social Media Ads, and many more. Students can now opt for Digital Marketing without spending any penny. This blog lists 14 Affordable Ways to Learn Digital Marketing in 2024.

Why should you learn Digital Marketing in 2024?

Traditional Marketing thrived through billboards, magazine ads, and other ways. Every business has leveraged Digital Marketing to promote their products or services online. The skills of Digital Marketing in 2024 are a luxury. You too can master Digital Marketing and even run your own business!

14 Free Ways to Ace Digital Marketing:

The concept of Digital Marketing is now made easy with free resources. Below are 14 free ways to embark on the world of Digital Marketing:

1. Online Courses and Seminars

Online courses and Seminars are a hub for imparting knowledge in Digital Marketing. Online platforms and resources like Google Digital Garage, Coursera and other sites offer free courses and certifications in Digital Marketing. You can also attend online seminars from renowned Digital Marketers to learn this course. Attend the courses and events to boost your professional resume. 

2. Youtube

YouTube is an evergreen platform of knowledge and information. You can equip yourself with the invaluable aspect of Digital Marketing and build your brand. However, you should explore numerous videos based on this course to gain clarity.

3. Join Digital Marketing Community

Participate in Digital Marketing Forums or Community to stay updated about the market trends. You can connect with industry experts who can provide you with successful strategies. Search online communities or groups and join them to elevate your journey in 2024. Seek their WhatsApp number or Telegram channel link to stay updated.

4. Purchase E-Books

Download E-books or purchase them online. E-books give you holistic exposure to aspects of Digital Marketing. Many people buy e-books to learn this skill and enhance their career. With the help of e-books, you can summon necessary information without the fear of network issues.

5. Google Analytics Academy

Google Analytics Academy helps you comprehend the principles of Digital Marketing. You must know and understand online data analytics if you wish to become a Digital Marketer in future.

6. Facebook Blueprint

You can pursue Digital Marketing on Facebook Blueprint. You can explore a range of courses that provide beginner to expert strategies for mastering the necessary skills.

7. Listen to Podcasts

Podcasts have become popular these days. Listen to online podcasts with Digital Marketing experts. Be attentive to their steps and strategies If you aspire to be a thriving Online Marketer. 

8. Read Blogs or Articles

You can learn Digital Marketing by reading blogs and articles. You can search on Google for Digital Marketing and access thousands of genuine websites for free information. However, refer to the websites which rank at the top. Top-ranking websites have the latest information and trends about Digital Marketing.

9. Pursue Online Internships

In 2024, it is impossible to run out of internship opportunities. Online Job portals like Naukri, Indeed, and Hirect have numerous internship opportunities for Digital Marketing. You can opt for paid or unpaid internships in the companies that offer practicum for this course. Try to pursue a paid internship that will motivate you during the internship. 

10. Fresher Opportunities

Apply as a fresher in those companies where you can work and gain experience. Even if you have no prior experience through internships, you can be familiar with the aspects of the course. You can start with a good earning within a few months to a year. 

11. Acquire a Formal Degree 

Seek a formal degree in Digital Marketing. There may be many institutes in your area where you can find the availability of this course. Always look out for reviews and ratings of the institutes before seeking this course. Search for the institutes that teach this course at affordable rates. Try connecting with the institute for further information.

12. Follow Local Marketing Professionals

Another way to learn the basics of Digital Marketing is to follow your local professionals. Subscribe to their newsletters or follow their social media account to stay informed about this domain. Look out for their contacts or sites to get your reach to them.

13. Experiment with yourself

Nothing beats practical exposure. Create your own social media account and execute. Choose a compelling social media handle that resonates with your brand voice. Follow established social media influencers and learn from them. Stay patient and consistent to achieve your outcomes.

14. Get a Mentor

Seek a mentor if you are serious about equipping this skill. If you have not been able to figure out the right mentor for you, connect with Future Lift.

 

List of 7 Types of Digital Marketing

You must know the types to consolidate your knowledge and become a wizard from a newbie. There are 7 Digital Marketing types for your additional knowledge:

Sl. No

7 Types of Digital Marketing

Objectives

1.

Search Engine Optimisation

Improves the presence and visibility of your website in SERP.

2.

Pay-Per-Click Advertising

Pay-per-click or PPC involves ad placement for your search engines where ad runners pay fees for each of their ad clicks.

3.

Affiliate Marketing

Partnering with affiliates to promote any products or services. You can earn a commission as an Affiliate Marketer through every successful sale.

4.

Email Marketing

Targeting your potential clients to beacon a successful relationship and drive sales.

5.

Influencer Marketing

Collaborating with eminent influencers to promote products or services.

6.

Search Engine Marketing

Promoting particular websites to increase presence through paid advertisements. The primary aim of SEM is to encourage immediate visibility in SERPS.

7.

Content Marketing

Focuses on distributing valuable content. The primary aim of this marketing involves targeting specific clients.

 

10 Best Career Opportunities in Digital Marketing

As a Digital Marketer, you can explore a myriad of career opportunities. Below is the list of the 10 best career prospects from this course:

Sl. No

Top 10 Career Opportunities

Occupational Synopsis

1.

Social Media Manager

Handles the social media accounts of their clients

2.

Content Writer

Creates and writes content about any niche. Their roles vary from targeting audiences to providing results related to the user's search intent.

3.

Copywriter

Creates engaging content to boost organic sales of any product or service.

4.

Web Developer

Builds, maintains and updates the websites of a company. They must have sound knowledge of UX and designs.

5.

UX Designer

Enhances the interaction of any website or app to drive more user traffic.

6.

Graphic Designer

Creates compelling graphics by blending visual and textual elements in their work.

7.

Online Influencer

Experts with a humongous fan base. They provide any entertainment, knowledge or information to their followers.

8.

E-Commerce Specialist

Implements effective strategies in their website to increase their sale of products.

9.

Advertising Expert

Runs creative and compelling ads through social media. They target specific audiences and display ads for a company to endorse their product.

10.

SEO Expert

Research about keywords and users' search intent. They provide optimised results for different audiences.


 

Payscale of the Designations

You should know about the payscale of these designations. Below briefs you about the pay scale of each to get an overview of the earning prospects:

Sl. No

Designation

Payscale

1.

Social Media Manager

The average salary for this designation revolves around an annual package of 3-4 LPA

2.

Content Writer

The average salary for this designation revolves around an annual package of 1-2 LPA

3.

Copywriter

The average salary for this designation revolves around an annual package of 1-2 LPA

4.

Web Developer

The average salary for this designation revolves around an annual package of 5 LPA

5.

UX Designer

The average salary for this designation revolves around an annual package of 4 LPA

6.

Graphic Designer

The average salary for this designation revolves around an annual package of 3-4 LPA

7.

Online Influencer

There is no fixed remuneration. The earnings can range from thousands to lakhs per month and even crores!

8.

E-Commerce Specialist

The average salary for this designation revolves around an annual package of 2-3 LPA

9.

Advertising Expert

The average salary for this designation revolves around an annual package of 4-5 LPA

10.

SEO Expert

The average salary for this designation revolves around an annual package of 3-4 LPA

 

Future of Digital Marketing

The Digital Marketing industry will grow at a CAGR of 32.1% by 2028. There are almost 860,000 job vacancies for the role of Digital Marketer. As a beginner, you need to take the initiative and establish your career in Digital Marketing.

Always have clarity in your life about the things you do to expect realistic outcomes. Digital Marketing is a rewarding career yet complex to master. To become a successful Digital Marketer, devote at least three to six months or a year. It is essential to embrace continuous learning and initiatives or seek help from industry experts.

For any additional doubts or queries about Digital Marketing or career assistance, please visit  https://www.futurelift.in.

 

FAQs:

 

1. What is Digital Marketing?

Digital Marketing is a course that trains you in invaluable skills like Display Ads, Search Engine Marketing, Social Media posts, paid Social Media Ads, and many more. Every business has leveraged Digital Marketing to promote their products or services online. 

How Can I Learn Digital Marketing?

You can easily learn Digital Marketing today with the help of online courses and seminars, YouTube, the Digital Marketing community, purchase E-Books, Google Analytics Academy, Facebook blueprint, podcasts, read Blogs or articles, or pursue online internships.

2. How much will Digital Marketing cost me?

Digital Marketing courses are cost-effective. The fees for this course range from 15,000 to 20,000. However, it should be kept in mind that the course fees may be higher if you want to pursue the advanced versions of this course.

3. What is SEO?

SEO stands for Search Engine Optimisation. It is a vital tool that helps improve your website's presence and visibility in SERP. A good SEO practice is the key to ranking your blog in the search results.

4. Is Digital Marketing a good course for my future?

The Digital Marketing industry will grow at a CAGR of 32.1% by 2028. There are almost 860,000 job vacancies for the role of Digital Marketer. As a beginner, you need to take the initiative and establish your career in Digital Marketing. To become a successful Digital Marketer, devote at least three to six months or a year. 

5. What are the qualifications to pursue Digital Marketing?

There are no mandatory educational qualifications to be a Digital Marketer. You can pursue this course irrespective of your present or past academic qualifications. It takes knowledge, patience, consistency, strategy, and resilience to master this course and build a fruitful life from it.

 

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